SabreSonic Air Booking
Elevate the air booking access on mobile web
I was the design lead for SabreSonic Air – a white-label booking engine app that drives air and anchillary purchase conversions and traveler loyalty for 200+ airlines across the globe.
Problem
The current mobile web shopping flow is inefficient driving airlines to question if they need to build booking into their native app.
In 2018, industry forecasts predicted mobile app check-in would grow from 11% to 28% of all passengers by 2020. SabreSonic struggeled with adoption as users of any of the 225 airlines' white-labled mobile web experience reported exhausting their time to find desired flights and comparing fares. As a result, users dropped once landing on the flight results. SUS scored lower on mobile than on desktop. We learned that mobile web was used mostly for browsing flights, rather than booking.
Research
Some insights
An internal tool that serves as a one stop shop and workspace for technologists.
"Can you guys just upload this 10-page doc to your product?"
test
Design and build a MVP FinalDocs workflow that will enable users to complete the FinalDocs submission process easily while adhering to firm policy.
Significantly increase submission rate to help the firm be on track to meet the OKR of 100% by Q2 2023. Out of the FinalDocs submissions received, majority of them are not up to standard (e.g. missing parts, upload wrong documents).
SabreSonic Air Booking
Elevate the air booking access on mobile web
I was the design lead for SabreSonic Air – a white-label booking engine app that drives air and anchillary purchase conversions and traveler loyalty for 200+ airlines across the globe.
Problem
The current mobile web shopping flow is inefficient driving airlines to question if they need to build booking into their native app.
In 2018, industry forecasts predicted mobile app check-in would grow from 11% to 28% of all passengers by 2020. SabreSonic struggeled with adoption as users of any of the 225 airlines' white-labled mobile web experience reported exhausting their time to find desired flights and comparing fares. As a result, users dropped once landing on the flight results. SUS scored lower on mobile than on desktop. We learned that mobile web was used mostly for browsing flights, rather than booking.
Research
Some insights
An internal tool that serves as a one stop shop and workspace for technologists.
"Can you guys just upload this 10-page doc to your product?"
test
Design and build a MVP FinalDocs workflow that will enable users to complete the FinalDocs submission process easily while adhering to firm policy.
Significantly increase submission rate to help the firm be on track to meet the OKR of 100% by Q2 2023. Out of the FinalDocs submissions received, majority of them are not up to standard (e.g. missing parts, upload wrong documents).